FAQ

This really depends on the level of service you require. If you would just like MotoBlog to design, build and host your blog then there is a single set up fee. If, however, you’d like MotoBlog to take care of all the content creation, Twitter follower maintenance and regular updates then there would be a monthly subscription on top of the setup fee. As it all depends on your own individual requirements please use the enquiry form on our contact page so we can discuss your needs and aspirations.

They do say “you can’t manage what you can’t measure” and of course we all want to know what sort of return any investment will achieve but embarking on this sort of initiative will only garner results with the maximum of effort. From our perspective it is vital we have a single point of contact in your business and that once a communication channel is established it is consistently maintained. The success of MotoBlog depends on the success of your business and word of mouth referrals. If you cannot commit to providing regular updates so we can provide the content then the project will be doomed to fail. If you and your colleagues all “buy in” to the concept then it cannot fail. Of course we cannot be specific but after running a campaign for at least six months you should be able to see a marked improvement in web referrals.

These days just having a website that lists your stock for sale and displays a small amount of information about your business isn’t enough. With more and more people researching their next car purchase online and taking the buying process as far as they can without actually having to speak to anyone you need a way to stand out from the crowd. You need a way to engage the online prospective customer eye to eye and invite them into your business. A car buyer faced with a selection of similar dealers may just make their decision based purely on price but if your web presence reaches out to them and attempts to communicate way beyond the listing of your stock and perhaps your special offers, then you will have gained an immediate competitive edge.

If you make use of our services then we will require a single point of contact to provide us with information unique to your business. This is information that you would like to publish on your blog and which we can create engaging content around. Whatever level of service you elect to have, from just one blog posting a week up to one a day we will want to know that the content is always “on message”. Beyond this you can leave everything else to us. In effect all we require from your business is commitment.

Well to be honest we can prepare any content you wish but it’s probably best to stay with the automotive theme. We can also be quite creative. For example you’ll want to make a connection with your customers and prospects so it would be great to give visitors to your blog and insight into your business. You could have an “employee of the month” posting which will not only showcase a member of your team but will enable your customers and prospects to engage with your business on a human level. The sky really is the limit and the more informative and engaging the content the more visitors it will generate and more visitors means, of course, more sales!

Believe it or not it should be relatively easy to do well in local search results as the competition is not so great. If you have a frequently updated blog you can dominate. Provide engaging content for your customers and prospects then your local business will flourish on the web.