Latest posts
A busy week for Motoblog but some concerns
It was a busy week for Motoblog last week. We had quite a few enquiries and we created three separate mock-ups for site owners of how their finished blog might look. The feedback we received was very positive so we are hoping to add to our client list in the very near future. One thing [...]
Independent study reveals US Auto industry social media uptake
US web and social media company GOSO has released an independent study which indicates dealerships in the United States have aggressively pursued social media strategies. The report claims that 25.5% of all dealerships have a Facebook page and 10.9% have a Twitter account. This does not include the large amount of dealers that have created [...]
Turning complaints into a positive
Social media can work very well for businesses in the automotive sector but it should also be remembered that it can also work against you.
If customers have complaints about issues such as reliability or poor service they will often let off some steam on sites like Twitter, Facebook and user forums where everyone, including potential [...]
Motoblog has a good pedigree
As the team behind Motor Trade Insider we have seen our blog go from humble beginnings (in other words a blank page and an idea) to what it has become today, an authority site, respected by the trade and car buyers alike.
During this time the Motor Trade Insider site has often commented on the [...]
Ford and Toyota on Two Ends of Social Media Marketing
The auto industry still seems to be in turmoil, with American manufacturers still struggling with their re-branding efforts and foreign car companies beginning to face their own marketing woes. Social media may seem like the likely answer for overcoming many of these advertising obstacles, but can it prove to be the kind of savior such [...]
Social media is gradually challenging companies to redefine the way in which they provide customer service
Social media is gradually pushing, cajoling and challenging companies to redefine, re-evaluate and at times re-engineer the way in which they provide customer service – and, as Guy Stephens from
Do car dealers fear change?
Car dealers are traditionally reluctant to embrace change and technology, this may sound like a sweeping statement, and clearly things are moving, but with the pace and massive growth of the web they need to at least try and keep up.
Although in most car businesses the need to have a good, engaging website that [...]
Social media ROI
A great video on the return on investment from social media originally posted on Socialnomics
Blogging for Business
Right now, merely having a presence on the internet is not enough to drive forward the growth of your business. You need to be able to engage with your customers and prospects beyond the way a static website enables you to do. Business blogging is an excellent method to share a company’s expertise, build additional [...]
Social Media
The UK is ranked second in the world for Twitter use and 1 out of every 350 visits to a Website comes from Twitter. In addition it is the 30th biggest source of traffic in the UK. In total 55.9% of all website referrals go to a social network, entertainment website, or blog. Twitpic receives [...]