A busy week for Motoblog but some concerns
It was a busy week for Motoblog last week. We had quite a few enquiries and we created three separate mock-ups for site owners of how their finished blog might look. The feedback we received was very positive so we are hoping to add to our client list in the very near future. One thing did concern us though.
One potential client, after viewing the mock-up we created for them, told us they didn’t think they had the time or expertise within their dealership to move forward with a company blog at this time.
No problem with that on the surface but the reason this concerned us is that this is the very reason Motoblog was born, to do all that work for car dealers. We can create bespoke packages of weekly blog postings and content creation so the busy dealers don’t have to. All we need from the business is a single point of contact within their organisation to provide us with information on any news or deals and anything else they’d like publicised and we do the rest.
The beauty of blogs, from a business perspective, is the opportunity to drive internet traffic to the main site and keeping the core facets of their site (such as car search etc) within the blog means everyone who comes to read an article is a potential customer.
So we are starting to think that maybe we are not getting the message across loud and clear enough about what we can actually do for a business.
So expect to see a few site changes to reflect this.
[...] This post was mentioned on Twitter by Motor Trade Insider and Motor Trade Insider, motoblog.co.uk. motoblog.co.uk said: A busy week for Motoblog but some concerns http://www.motoblog.co.uk/index.php/2010/04/a-busy-week-for-motoblog-but-some-concerns/ [...]