Ford and Toyota on Two Ends of Social Media Marketing
The auto industry still seems to be in turmoil, with American manufacturers still struggling with their re-branding efforts and foreign car companies beginning to face their own marketing woes. Social media may seem like the likely answer for overcoming many of these advertising obstacles, but can it prove to be the kind of savior such a large industry seeks?
It just may be. Ford has taken to social media marketing for all of these reasons, hoping to get ahead of the curve on leveraging online outlets to push their message through. A more recent effort for Ford’s social media marketing was the Fiesta campaign, which relied on a handful of bloggers and social media users to drive the car for a period of time and publish their thoughts to the world.
Read the full article by Kristen Nicole here…